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Sonic gears up for its biggest product launch of the year

World premiere, exclusive show offers, and a chance to win — only at EQUIP AUTO Paris 2025

October 14–18, 2025 | Hall 1, Stand P044 | Paris Expo Porte de Versailles

This fall, Sonic is heading to EQUIP AUTO Paris 2025 — and we’re going big. From October 14 to 18, we’ll be showcasing our latest innovations at one of the automotive aftermarket’s leading international events. To celebrate the show’s 50th anniversary, we’re making our mark at Hall 1, Stand P044.

Biggest product launch of the year

Get ready for our most important launch of the year. This brand-new product is built to push boundaries in the workshop — with smarter design, greater flexibility, and the premium quality Sonic is known for. Be there on October 14 for the exclusive reveal.

New toolbox colors

We’re expanding the NEXT toolbox lineup with two bold finishes.

Signal black — back by popular demand after its 20th anniversary debut
Traffic red — a standout choice for technicians who want to make a statement

Both colors will be available from the beginning of November on selected NEXT models and will be on display at the booth.

Exclusive show offers and giveaway

Visitors can take advantage of special trade show deals and take part in our on-site campaign — with a chance to win a NEXT S9 toolbox.

Since 1975, EQUIP AUTO Paris has brought together workshop professionals, technicians, and buyers from across the EMEA region. The 2025 edition puts the spotlight on innovation, craftsmanship, and the future of the industry.